Talent Acquisition

“Foster a culture of high performers.”

That was the first line of the brief for a new campaign to drive Freddie Mac’s hiring efforts.

So we built a platform that would draw in the job seekers fueled by an innate drive. Not pencil pushers, but passionate opportunists and ambitious achievers who strive to make an impact. The ones who refuse to “circle back later” or “put a pin in it” when given the chance to simply get the job done.

But we also wanted to capture the joy of “Making Home Possible” — the feels-good spirit that goes hand-in-hand with empowering employees to apply their expertise. It’s not a factory, after all, but a platform. A launchpad for innovative thinking that can shape the future of housing.

Sleek photography, bold text monikers, and energetic color accents from our brand’s secondary palette turn the office into the arena where Freddie Mac employees have the chance to make an impact as they work towards our mission.