Brand Events

From on-campus gatherings to Texas-sized takeovers, my team has developed and delivered over a dozen fully-considered experiences for Freddie Mac’s business lines and corporate leadership.

While varied in size and scope, these engagements demand not only a deep, nuanced understanding of our clients’ priorities, but a knowledge of their target audience and their respective motivators as well. Together, these inputs frame space where we can develop a creative theme that scales across dozens — sometimes hundreds — of deliverables, while always reinforcing a single, memorable message.

In collaboration across months, we’ll concept and build physical, digital, and interactive assets ranging from lofty statement videos to coat check signage — all with greater speed and cost efficiency than an external agency could provide.

Across these efforts and other events, we have saved Freddie Mac over $200K in estimated external vendor/agency costs, while delivering work that is more tightly aligned with the business’s broader priorities and corporate strategy.